The J.M. Smucker Company is pledging to eliminate artificial colors from all consumer food products by the end of 2027. The change will affect products like sugar-free fruit spreads, ice cream toppings, and some Hostess baked goods. The company says it also aims to stop selling products with synthetic dyes to K-12 schools by the 2026-2027 school year. This move by Smucker’s aligns with a broader industry trend of removing artificial colors, following similar commitments by other major food companies.